Developing a Stigma Reduction Initiative

About the Course:

The resource kit upon which this course is based is intended to raise awareness of mental health and help counter the stigma and discrimination faced by people with mental illnesses. In 2003 the Substance Abuse and Mental Health Services Administration (SAMHSA), launched the Elimination of Barriers Initiative (EBI). Based in eight pilot states, the EBI aimed to build awareness of and counter the discrimination and stigma associated with mental illness. A key component of the EBI is grass roots support and outreach. Each of the eight states that participated in the EBI formed partnerships, mobilized volunteers, and conducted other on-the-ground activities that generated attention from the media, paved the way for entry into school systems and businesses, and took mental health out of the shadows.

Mounting a stigma reduction initiative requires a significant investment, in terms of both human and financial resources. As the ugly veil of stigma gives way to compassion and acceptance, the reward of the hard work is realized. This course is intended to provide the training and tools necessary to make the effort of creating a mental health stigma reduction initiative a productive and organized endeavor.


U.S. Department Of Health And Human Services

Publication Date:



Subtance Abuse and Mental Health Services Administration Staff

Recommended For:

This course is recommended for health care professionals, especially psychologists, counselors, social workers, mental health facility administrators, and nurses who seek knowledge about how to go about developing a mental health stigma reduction initiative. It is appropriate for all levels of participants’ knowledge.

Course Objectives:

  1. Explain what the EBI is about.

  2. Describe how to go about mounting a stigma reduction initiative.

  3. Cite examples of successfully implemented programs.

  4. Demonstrate a familiarity with outreach materials and how to most effectively utilize them.

  5. Be able to apply lessons learned and tips offered to the design and implementation of a mental health stigma reduction initiative.

Course Article

Exam Questions

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Course Number: 101082
Credit Hours: 6cr
Exam Fee: $41.82
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Format: Online Article or Website
4.4 out of 5
Popularity: 138 members have taken this course