Good to Great: Why Some Companies Make the Leap... and Others Don't
Total CE Credit Hours: 8
Course Info URL: http://www.ce-credit.com/courses/10068
About the Course:
An extensive study of companies that made the transition from being merely a good company to being a great company over a period of many years. It is not about the classic “turnarounds” or the short spurt improvements a company can achieve. It uncovers what was different about all these great companies versus good companies in the same industry.
About the Author:
Mr. Collins was co-author of an earlier study published under the title: Built to Last: Successful Habits of Visionary Companies. He was a faculty member at the Stanford University Graduate School of Business. He currently has his own independent research laboratory in Boulder, Colorado.
to better understand how companies make a transition to sustained outstanding performance
to understand what principles and characteristics distinguish those companies that substantially improve their performance from those which never reach that level or reach it for a brief period only
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